BEGIN:VCALENDAR VERSION:2.0 PRODID:-//192.124.249.56//NONSGML kigkonsult.se iCalcreator 2.26.9// CALSCALE:GREGORIAN METHOD:PUBLISH X-FROM-URL:https://windsorsquarehancockpark.com X-WR-TIMEZONE:America/Los_Angeles BEGIN:VTIMEZONE TZID:America/Los_Angeles X-LIC-LOCATION:America/Los_Angeles BEGIN:STANDARD DTSTART:20231105T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 RDATE:20241103T020000 TZNAME:PST END:STANDARD BEGIN:DAYLIGHT DTSTART:20240310T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 RDATE:20250309T020000 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:ai1ec-873@windsorsquarehancockpark.com DTSTAMP:20240329T071743Z CATEGORIES;LANGUAGE=en-US:Past Event CONTACT: DESCRIPTION:
Wednesday\, Se ptember 22nd. 7:00 PM. In 1933\, “Fortune” magazine suggested to the Ameri can fashion industry that they could benefit from the showmanship demonstr ated by the Hollywood designers in order to compete with the French coutur iers. The Hollywood designer “Fortune” most praised was Adrian of M-G-M. I t was a logical choice as Adrian’s design for Joan Crawford in the 1932 fi lm “Letty Lynton” dominated the fashion industry for the next two years. J oin us for Adrian\, American Designer\, Hollywood Original by Richard Matu konis-Adkins.
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\nDespite offers to go into the retail business as early as 19 28\, Adrian did not enter the commercial fashion world until 1942\, after leaving M-G-M\, but taking his fame with him. In 1944 he would win the pre stigious Coty Award for fashion design. One of the reasons he did so was h is innovative Trompe l’oiel painted imagery on fabric\, a tasteful solutio n to the L-85 fabric restrictions of World War II. So proud of the award w as Adrian that he added the line “American Designer” to all his advertisem ents in the prestigious fashion magazines.
\nBy 1952\, he had achiev ed all his dreams. He was famous\, successful\, married to a lovely woman\ , movie star Janet Gaynor\, father to a son\, Robin\, had traveled to Afri ca\, and was working happily in fashion\, theatre\, and fine art. Unfortun ately\, a weak heart demanded he give up his fashion business. His “retire ment” however\, was hardly inactive.
\nAttendance at a film festival in Brazil in 1952 led the Adrians to build – by hand – a home outside the new capital of Brasilia. They spent half their year in Brazil and half in Los Angeles. Janet made a return to movies in 1957\, and Adrian designed his first stage production since 1924\, a musical version of his film hit “Grand Hotel”. Dual offers came to Janet and Adrian to continue theatrical work\, her to star in “Midnight Sun” with Arthur Hill\, and for Adrian to design for the musical which became “Camelot” and for which he was awarde d a posthumous Tony Award\, shared with Tony Duquette\, who completed the production after Adrian suddenly died three months into the assignment.
\nThe nostalgia boom began just a few years after Adrian’s passing\, b
ut the surviving pieces of his film work were soon commanding high prices
at auctions\, with the Judy Garland-worn ruby slippers becoming the most v
aluable of all movie artifacts. Also\, his couturier work began to be pres
ented in museum exhibitions all over the world.
\nAccording to their
son\, Robin\, neither Janet nor Adrian dwelt in the past. He would probabl
y be a little surprised at the attention his work still receives\, but wou
ld nonetheless be pleased about it\, I’m sure.
I have studied Adri an and his work for the last two decades\, with the result being my book\, “Adrian – American Designer\, Hollywood Original” and I am pleased to be able to share new information with those familiar with his work and to int roduce him to new audiences who know the designer\, but not as much about the man.
DTSTART;TZID=America/Los_Angeles:20210922T190000 DTEND;TZID=America/Los_Angeles:20210922T200000 LOCATION:Virtual Event SEQUENCE:0 SUMMARY:Adrian\, American Designer\, Hollywood Original URL:https://windsorsquarehancockpark.com/event/adrian-american-designer-hol lywood-original/ X-COST-TYPE:free X-WP-IMAGES-URL:thumbnail\;https://windsorsquarehancockpark.com/wp-content/ uploads/2021/04/Adrian-American-Designer-150x150.jpg\;150\;150\;1\,medium\ ;https://windsorsquarehancockpark.com/wp-content/uploads/2021/04/Adrian-Am erican-Designer-219x300.jpg\;219\;300\;1\,large\;https://windsorsquarehanc ockpark.com/wp-content/uploads/2021/04/Adrian-American-Designer-748x1024.j pg\;748\;1024\;1\,full\;https://windsorsquarehancockpark.com/wp-content/up loads/2021/04/Adrian-American-Designer.jpg\;1095\;1500\; X-TAGS;LANGUAGE=en-US:Adrian\,Coty Award\,Judy Garland\,MGM\,Richard Matuko nis-Adkins\,Windsor Square\,Windsor Square Hancock Park Historical Society END:VEVENT END:VCALENDAR